LIFE IS NOT A SPECTATOR SPORT
Art Direction
2022
Art Direction by Valentina Vergara, Sara Park
Copy by Niall Power, Carissa Romain
Shot by Parker Woods
Director, Jide Osifeso
Director of Photography, Htat Htut
Styling by Diane Garcia
Copy by Niall Power, Carissa Romain
Shot by Parker Woods
Director, Jide Osifeso
Director of Photography, Htat Htut
Styling by Diane Garcia
In any field of play, be it life or sport, there’s a literal line. A threshold that takes you from a life in waiting to a life in progress—from observer to performer. Bystander to activist. Spectator to eligible receiver.
The concept behind this campaign explores different stories of those who choose to cross that line and never live a life of normalcy. We created different narratives—sometimes abstract and sometimes more conventional all conveing Reebok’s tagline of Life is Not a Spectator Sport.
Watch here: Arca, Tems, Lolo Zouaï, Brent Faiyaz, Ghetts & Allen Iverson.
The concept behind this campaign explores different stories of those who choose to cross that line and never live a life of normalcy. We created different narratives—sometimes abstract and sometimes more conventional all conveing Reebok’s tagline of Life is Not a Spectator Sport.
Watch here: Arca, Tems, Lolo Zouaï, Brent Faiyaz, Ghetts & Allen Iverson.
